What is internet marketing

Internet Marketing

Internet marketing is “very simple” Bringing traffic to landing pages while making optimization process until reaching positive ROI

The internet marketing person / team are not stand alone function they have to have the full support from the development\marketing\ graphic designer function in the company.


You can get traffic to your web site in various methods

SEO – you can build on organic traffic. Well I am quite sure, that if you will spend $2000 for a month with good agency after six to 12 months you will get some organic  traffic ” mostly from “long tails terms”.

In order to get organic search teffic you need content you can creat this contnet by yourself or give platform that let users spread their content  Seo challenges . first you need to spend a lot of money at the beginning in order to build the basic level of users. the second problem is that you if you build your business on SEO , right now you have another Partner and very unstable partner this is Google, one day Google can  find you site  not answering one of the rules they will make at the next 5 years and you site is banned from the search results. As an example before 2 weeks Google decide to hide all organic search results from Google analytics since she wants more privacy to the user or some kind of bulshit that they announced and within a week all the organic search results despaired from analytics  .


Mailing can be a good method to find authors . I have started to use this way but never had the chance to make it as a process .

The mailing can be done manually, scraping addresses for relevant authors and sending them the right offers, targeting them to landing page like the one we had started to work on.

As I wrote before sending mail is a Profession you can’t send only one mail and you can’t have only  one landing page this is not how this business work. in order to get a positive ROI. you should segment your audience , and make split test , testing you titles copy and landing page. If you are not willing to do it you wouldn’t succeed.

There is another way to do mailing you can make a joint venture with one of the mail masters you can find them in affiliate sites and so on. They will want up to 80% of your earning  but they can teach you everything about product launch.


Viral – this kind of traffic come with good pray to god and some straight  connection to the sky no one can tell you what makes things viral over the last 20 years I had only one success story (I am still trying )



If you need traffic in real time and to make optimization process in reasonable “time to market you can’t  escape from media buying .

My advice to you is to use media buying as your main strategy. In order to succeed in this campaign you will need to define budget and to plan the campaign very well. This campaign can be made in Guerilla budget you don’t have to spend hundreds of thousands of dollars in order getting  positive ROI. The authors campaign should include basic introduction and a lot of retargeting adds that will encourage the author to close the deal. This  campaign should include A/b testing of all the components I wrote before copy + add copy+ landing page with a lot of split test

When I am writing  about media buying there are a lot of places to buy media . Bing for example gave me at the last months much better ROI then Google, there are lot of second tier networks that you can buy media  much chipper. This  is only the beginning we never tried  CPV or PPV OR  banner advertising all those methods should and can bring positive ROI traffic after the right optimization process


Affiliate marketing

You can bring traffic to your web site by affiliate marketing

You can participate in the big 4 affiliate web sites and offer affiliates bring traffic in some model CPA or CPS . If you sell consent or digital product then affiliate markting   is a goofd solution  a the only thing that you will need is to embed a suitable affiliate system into the web site. after some tuning and if you will get some affiliates to you websites and if you will find this as Profitable way to your digital product or service then cones the stage that you can  launch an affiliate program at one of the affiliates networks  as I wrote before handling affiliate is full time job you have to build and incentive plan you have to make a milestone plan that you send them mails and encourage them to sell your products. There are thousands of companies  trying to grab affiliate attention each one handles and account manager that  are giving the affiliate different tools to help him in his mission. If you read the articles that affiliate marketing is dead As you quote last night  you have to understand that i am at this business from 1996 the industry change it face every day.

the big affiliates are making money you never had :). there are giant companies over there doing only affiliate marketing ( Lottery, Bingo, green cards, etc)


what is a good credit score

What is a good credit score and how to hell it is connected to internet marketing ?

A month ago i found out that ht term “what is training” sneak to the first page in Google

As I wrote before I am working as an internet marketer My goal is to  understand the content  creating process in such way that the content will be  readable  and will rank high on search engines!

Today I have started anew test i am using Google suggestion tool to find the relevant  long tail , an expression that has more than 3 words, the technique is very simple start to type

on Google search engine in this case i started to type What is …… and then clicked on a the first expression that the search engine that i got was “what is a good credit score”

So i cut and paste this term at the top of my page that means that this page will have a title that is equal to the search term

Now ilook look for some content, well as a non native English speaker my knowlade about “credit score”  is very limited , so my first option is to go to YouTube and to look for a good movie about this issue

this is the first move that I found

I looked at the statistics of this movie and it seems that the graph look natural so no one build links on unnatural way

Now lets look for some data that will be relevant for the searchers for this terms

Well the first site that shows on Google for this term is “Experian dot com



What is a Good Credit Score- Find out at Experian.com



Lets  figure why?

The page name has the search expression


The title has the same expression in “H3” ( that’s a way to show the search engine that this sentence has impotence relevance to other content)


This site has a very friendly user interface,  look at the human support hat the right hand side and the big call for action buttons,


Look at the content  “A “good” credit score depends on the scoring system used by your particular lender………..” It seems that they wrote the content not for search engines but for real humans


Lets go to the other big search engine “Bing” to see what we will have there.


The first result there is “creditscore  dot com”  i tried to get to their site but got this response “The requested URL was rejected” probably they block IP  not from the USA

I will try to surf there with my american proxy ip later to watch the content


I launched this article on the 07-06-20136,  now Lets wait and monitor the traffic to this site at the future
*****I will appreciate if you can posts reply’s to this post i want to see how crowd sourcing evolves is content spreading****

Soft skills training

Soft skills are set of skills that help you be successful at business environment and  at life

Among those skills you can find:

  1. Self Esteem

  2. Body language

  3. Emotional intelligence

  4. Stress management

  5. Influential communication skills

  6. Interview skills 

and many  more

Typical soft skills course structure

Soft Skills: a general overview 

  1. Leadership
    1. Strategic Thinking 
    2. Vision and Direction 
    3. Inspiring Commitment
    4. Conflict Resolution
  2. Management 
    1. Planning and Managing Resources 
    2. Delivering Results
    3. Managing Individual Performance 33
    4. Leading a Team 
    5. Team Work
    6. Motivation
    7.  Developing People
    8. Managing Projects
    9. Quality and Standards: Monitoring and Evaluation
  3. Personal Delivery
    1. Effective Communication
    2. Presentation Skills
    3. Negotiation Skills
    4. Effective Meetings
  4. Self Management
    1. Self Awareness
    2.  Flexibility & Adaptability 
    3.  Self Confidence
    4. Proactivity and Time Management
    5. Resilience

Opal wire jewelry at Etsy

Barak Bar Noy from energywire.etsy.com  is a talented jewelry maker . He creates wire Necklaces opal rings and wire bracelets.


wire jewelry for variety of materials : silver goldfilled opal and turquoise stones and many more. Any peace of jewlry is made to order hence one off

Here are some samples of his workDSC_0093 DSC_0106d DSC_0099 DSC_0096









Some Google tools that you probably don’t know

Google Correlate


I don’t understand how i didn’t know this tool until today. This tool is a must have for any e-marketer

This tool allows you to look for search terms over time also you can plot a search graph over time and he will tell you which terms are fitting to this search patterns

Here is a short video explaining how to use this tool



Google Think Insights



Well i think the best way to describe this site is like an magazine or encyclopedia on internet marketing

A lot of issues regarding internet marketing such as

  • The Engagement Project: The VICE Guide to Engagement
  • Real Beauty Shines Through: Dove Wins Titanium Grand Prix, 163 Million Views on YouTube

And many oters

Google Public Data Explorer

Some statistics that can be  relevant for any marketer




Find stuff to do - Schemer

I just started to look at this toll but it seems like the perfect tool to waste hours over

Actualy i think this is the future of enterteiment

Google Keep

The perfect tool manger on your Google drive



Hot searches date 09-03-2013

Here is the list of hot search terms in Twitter  USA for today

Here is the list of hot search terms in Google USA for today

  1. Don Jon
  2. Charlie Hunnam
  3. Diana Nyad
  4. Tommy Morriso
  5. James Franco
  6. Labor Day
  7. Ozil
  9. Gareth Bale
  10. Roger Federer
  11. Jameis Winston

The most viewed youtube movies for today

  1. Miley Cyrus TWERKING 2013 VMA’s W/ Juicy J!! Juicy J!!
  2. Let Miley Cyrus Twerk !!!
  4. LANA PRINCE – report Love Ball Natalia Vodyanova FASHION F
  5. The Human Face of God


What is Training?

Contrary to common belief, successful training is no easy task. Think about it – in order to train someone to perform a new skill or task, it is not enough to show, or to demonstrate. Successful training is built layer upon layer, and only the correct application of these layers gives a learner the confidence and knowledge to perform the new skill on his own, without the teacher by his side.


So, what is the correct way to train?


First, explain: Describe the rationale. Talk about the different possibilities. If training towards operating a machine or gadget – talk about the different parts. Get across all the knowledge that you possess. Show what you talk about – images, diagrams, animations – whatever helps the learner to understand.


Demonstrate: Show how you perform the task. Show again, from a different angle. Where the details are important – go for a close-up. Once again, talk while you do, and explain the reasons for doing something one way and not the other.


Let the learner try for himself: Create a set of drills or exercises. They should be incremental in scale and difficulty – first, break down the task into short segments and get the learner to perform each one separately. Once the learner masters this level, move on to an exercise that combines two segments, and so on. The exercises are the most important part of training – an d this is where most online or video-based courses fail, as they are very good at explaining and demonstrating, but are not there, by the learner’s side, to encourage and motivate him to try out the tasks by himself and to make sure the exercises are performed properly. This is why the next step is needed:


Be there for the learner: No two learners are alike. Each one comes with a different level of previous knowledge. Different speed of learning. Not all are native English speakers. The way to overcome this diversity, is to be accessible for questions. Remember – if a question arises, it is often because you did not explain fully in the first place – and, if the same question is repeated again and again, it’s a good indication that maybe the course contents need to modified accordingly.


If these stages are done properly, the learner at this stage should have enough confidence to go out and try by himself. Note: this is an inseparable part of training, and it is a difficult one to control, as it is completely out of the hands of the teacher. It is only by trying, again and again, perhaps also failing along the way, that the learner truly acquires the knowledge and wisdom needed to master a new skill for the long term.


sonographer training

By: Abigail Batchelder

Well this is the second step at the key word lab for today one of the words that i found in he process described here was sonographer training i don’t have the slightest idea what is this term stand for, so i start searching

Well this term connected to Radiographer according to the article at the Uk most of the Radiographer  are employed at the NHS and it responsible  sonographey training .

As part of the sonographer training  you are trained at:

  • X-ray 
  • CT 
  • MRI 
  • Ultrasound – 
  • Angiography 

Here is a movie describing part of the training


We are looking for authors pleas contact us

How to swim freestyle

Well i love to swim actually i have learned how to freestyle swim only when i was 42 years old. I specially like to swim in the sea . some moments  when you are deep in the see and the water are crystal clear so you can see 10 meters and more are burned in my mind

Here are some movies that will help you learn How to swim freestyle, improve your Freestyle  swimming technique

Freestyle swimming  training steps

1.learn how to improve you’ll stroke technique

Have the front of the stroke gently place you’ll hand into the water entering with your fingertips first fuel pump should face the bottom of the pool with your wrist slightly higher than your fingertips and your elbow higher than your wrist….

2. Freestyle Breathing technique

Good breathing technique delivers for better swimming since  your muscles and helps you swim more comfortably and efficiently the more efficient you’re breathing technique the less impact it has a new a stroke……

3. Free style Body Positioning

The correct body position allow you to become more streamlined improving you swimming technique as a fish  in the water….

4. Free style Kicking

The stronger your legs the more proportion you will it achieve increase swim speed
keep your foot relaxed and extended your ankle allowing it to flex slightly while pointing your toes with a fairly straight legged position bend your knees slightly as you photo moves towards the surface …..